gTLD’s refer to the Generic Top-Level Domains. Domains (Internet address) are simply a string of letters or numbers, split by periods that define the name of organization and addresses on the internet. Sub-domain is a part of larger domain. The suffix part of domain refers to top-level domain (TLD). TLDs are basic part of the URL, and they are also limited in number. For example, they are .com, .org, .net, .edu, .gov, .int, and .mil.  There are some TLDs which are only reserved for the specific country. Internet is getting huge by every second. And, availability of relevant domain name is becoming problematic. Here comes the ICANN (Internet Corporation for Assigned Names and Numbers), a non-profit organization who works to enhance the availability of domain names by launching hundreds of new domain extensions.

With the introduction of new gTLD’s, the domain landscape has undergone the fundamental change in the history of domains. It also assists in increased competition in market, and thus encourages a more innovative market.

There are hundreds of new endings that are tied to profession or to a location or stuff like that. Such as .AGENCY, .MARKETING, .CARS, or .NAMES is few of the examples. Due to availability of these domains, you can choose the right match relevant to your business. These new gTLDs help business owners connect with their target audiences. And, allow them to select a domain name that defines their services, product and more specifically their brand. They can differentiate themselves from competitors and boost their brand image. Also, companies can use new gTLDs to generate leads and build awareness.

Since, nowadays businesses are coming online, internet is growing more and, so is the new gTLDs registration. It is also estimated that new gTLDs affect search engine optimization (SEO). Like, if the file name is too much lengthy, URL becomes long too, and then from SEO standpoint, it would have less value.

Global brands such as Samsung and Sony are setting examples by using new gTLDs to stand out in the marketplace. These new domains lead to new and interesting URLs which further dictate new marketing and branding strategies for the businesses around the globe. These customized domains promote businesses to optimize their sites. Thus, make it more meaningful and easy to remember.

Moreover, the price of new domains will vary, and they will most probably sell out at premium. Some of them cost more than $185,000.


 Additional Reading:  Top 5 Domain Name Generator Tools